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    Frequently Asked Question

    Marketing of your product or services uses digital media, is known as Digital Marketing. It utilizes the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

    SEO  friendly website is a way of designing and developing websites to make them search-engine friendly. Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. It includes creating websites that are fully accessible and indexable by search engines.

    1. Social Media-Create a strong social media presence. Social media is an effective platform for boosting your business online.
    2. Content-Content is a king, so with quality content you can drive traffic to your website. Publish quality blogs weekly.
    3. SEO-Use the power of SEO. It is the best way to rank high on Google and ultimately it will generate more traffic and help to grow your business.
    4. Call to Action-Use call to action more often.
    5.Adapt New Technology-If you want to continue the growth of your business, you have to adapt new technologies.
    6.Email Marketing-It is the best way to connect with your customers. It creates good communication between your customers and your Business.

    A website is important because it helps to establish credibility as a business. A website not only gives credibility,  but it also helps to give a positive impression and build trust with their customers. You can use SEO for a website which will help your website rank high on Google and ultimately it will generate more traffic and help to grow your business.

    Social media is an  effective platform for boosting your business online. Create a  strong social media presence-
    1.Know your audience-select the right audience for your business and target the right audience.
    2.Create good relationship with followers-Communicate with your followers. Reply to their comments and queries. Be actively present on social media and stay connected with followers.
    3. Optimize your engagement-Post consistently, Use hashtags, Use relevant keywords, Post quality content.
    4.Be active- Use post scheduling tools for posting consistently. It will save your time as well as keep your audience engage.
    5.Leverage on Trends-Create content around the current trends and use trending hashtags in your social media post. Pick trending hashtags that are relevant to your brand.
    6.focus on Visuals- Videos and imagery make up about 98% of the social media platform. They also create the most engagement from your audience. So, ensure to incorporate necessary visuals when creating your content.

    Advertising is a one-way communication. The purpose of advertising is to inform potential customers about products and services. Promotion involves disseminating information about a product, product line, brand, or company. Advertising is for bringing the  attention of your audience to your product or service.